What is Twitter?

Letting people know what you are doing in 140 characters. That is Twitter. Some people take this very literally and tweet about going to the bathroom or making a peanut butter sandwich. Others write interesting, funny and completely new information on Twitter and have a large group of followers. It all depends on how you use Twitter – for business or private- and what you want to accomplish.

Why Twitter?

Why would you – as an entrepreneur – use Twitter? Well, because it is a brilliant networking instrument, and - in addition - the perfect marketing channel. To put it more concretely we take a trendy fashion store from Amersfoort as an example. Among other things this fashion store tweets about the new collection that’s trickling in, the old collection that’s increasingly discounting and additionally they also send out pictures through Twitter. That way, the followers of this clothing store are always up to date about the new collections and offers. Twitter works very well as a marketing channel this way. And it doesn’t stop there, because it can also function as a customer service as soon has someone is having their broken jeans fixed and tweets to the clothing store if there jeans are ready yet. In addition, the clothing store is very curious about what the competition is doing and regularly reads the competition’s tweets.

Concretely: the big advantages of twitter

• You can be in direct contact with customers, colleagues, clients etc. in a simple way.
• Through Twitter you can quickly find potential clients and interest them for your products and/or services
• As a marketing channel it can take care of a higher turnover
• Twitter also works very well to easily keep an eye on the competition

Twitterbureau lets you experience the power of Twitter yourself. To find out more about this you can read what we do exactly.